Privacy Policy

This Privacy Policy explains how Water & Stone Pools and Masonry Miami (“we”, “us”, “our”) collects, uses, shares and protects personal information when you visit waterandstonepoolsmiami.com (the “website”), submit our quote request form, or contact us by phone, text or email.

Who we are

Water & Stone Pools and Masonry Miami is a pool renovation, pool service, deck and custom pool construction business serving Broward and Miami-Dade County, Florida. We are responsible for the personal information described in this policy. You can reach us at:
2200 North Commerce Parkway, Weston, FL 33326
Phone: (786) 945-1399
Email: steven@waterandstonepools.com

Your cookie choice

On your first visit, a banner asks whether you accept optional tracking, with two equal buttons: “Yes, accept tracking” and “No, reject tracking”.

• Until you click Yes, this website does not load any analytics or advertising tools. It does not set tracking cookies or store tracking identifiers in your browser, and it does not send page-view or ad measurement data to Cloudflare Web Analytics or Google. This applies from the first page you open, not only after you decide.
• No, or no answer, means no tracking. Closing the banner, ignoring it, scrolling, clicking links or moving between pages never counts as consent.
• Your choice is remembered across the website for 180 days in the tracking_consent cookie. After that, or if the cookie is missing, damaged or deleted, the website treats it as No and asks again.
• Changing your mind: use the “Privacy preferences” link in the footer of any page. If you switch from Yes to No, the website reloads with tracking off. It also deletes the analytics and advertising cookies and stored identifiers it can reach on this website (such as Google's _gcl_ and _ga cookies).
• What withdrawal cannot undo: the website cannot delete cookies that Google or other providers stored on their own domains, or data already sent to them while tracking was on. You can delete those cookies in your browser settings. Use Google's My Ad Center to manage ads personalization on your Google account.

Without Yes, the website still works fully. You can browse, call us, and send the quote form.

Information we collect

Information you give us

• Quote request form: your name, phone number and email address (required), plus your city, project type and a message about your pool if you choose to give them.
• If you engage us: your property address and the information needed to quote, schedule, carry out and invoice the work.
• Correspondence: the content of emails and texts between us, and notes we make about calls.

Please do not send us financial account or card numbers, government identification numbers or health information through this website.

Information collected automatically (needed to run the website)

• Server logs: like almost every website, our web server records each request: IP address, date and time, the page requested (including anything in the web address), the referring page and your browser's user agent. We use these logs only to operate, secure and fix the website.
• Cloudflare: every request to the website passes through Cloudflare, which processes the same kind of request data to deliver and protect it (see Cloudflare).
• Spam protection: on the contact page, Cloudflare Turnstile examines technical signals from your browser and connection, such as your IP address and browser details, to tell people from bots.
• Your consent choice: the tracking_consent cookie described above.

If you arrive from an ad, the web address may include an ad-click identifier (for example gclid). It appears in our server logs like any other part of a web address. Unless you choose Yes, this website does not store it in your browser or send it to Google.

Only if you choose Yes

• Website analytics: see Cloudflare Web Analytics.
• Advertising measurement: see Advertising and Google Ads.

Cookies and similar technologies

Cookies are small text files stored by your browser. Only the first three items below (all strictly necessary) are used without your consent; the rest are used only after you choose “Yes, accept tracking”.

Durations are maximums; you can delete cookies at any time in your browser settings. The website will keep working, and it will ask for your choice again.

Cloudflare: website delivery and security

This website runs behind Cloudflare, which acts as our content delivery network, reverse proxy and security provider. Every request you make to the website passes through Cloudflare's network before it reaches our server. To deliver the website and protect it from attacks and bots, Cloudflare processes your IP address, browser and device information (such as the user agent and connection details), the address of the page you request, and the time of the request. This is necessary to run the website and is not affected by your cookie choice.

• Security cookies: in our testing, Cloudflare set no cookies during normal browsing. If one of its security checks is triggered, Cloudflare may set the strictly necessary cookies listed in the cookie table.
• Network error reports: Cloudflare asks browsers to report failed connections to the website to Cloudflare (“Network Error Logging”), so it can detect network problems. Reports are sent only when a connection fails; successful page loads are not reported.
• Turnstile: the quote form on the contact page uses Cloudflare Turnstile to block spam (see Information we collect).
• Web Analytics: only after you choose Yes (see Cloudflare Web Analytics).
• No page rewriting: we tell Cloudflare not to modify our pages, so Cloudflare features that rewrite pages, such as email-address obfuscation and automatic insertion of its analytics script, are not used on this website.

See the Cloudflare privacy policy.

Cloudflare Web Analytics

If you choose Yes, we load Cloudflare Web Analytics, which tells us in aggregate how many pages are viewed, where visitors came from and how fast pages load. It sends Cloudflare the page address, the referring page, browser details and page-timing measurements. According to Cloudflare, it does not use cookies or local storage and does not track you across websites. If you choose No or don't choose, it is not loaded.

Advertising and Google Ads

We advertise, or plan to advertise, our services with Google Ads. At the time of this update, the Google tag is not active on this website. When we switch it on, it will be loaded only after you choose “Yes, accept tracking”, and never if you choose No or don't choose. If you chose Yes, the Google tag tells Google when someone who clicked one of our ads takes a valuable action, such as sending our quote form. This shows us which ads work.

Enhanced conversions (only after Yes)

If you chose Yes and then send our quote form, the Google tag may take the email address and phone number you entered, standardize them, and convert them into a one-way SHA-256 “hash” in your browser before sending them to Google. A hash is not anonymous: Google uses it to match the enquiry to a Google account you were signed in to, so it can report to us, in aggregate, that an ad led to an enquiry. If you did not choose Yes, nothing from the form is sent to Google.

Remarketing (only after Yes)

If you chose Yes, Google and other vendors may use cookies to recognize your visits to this website over time, and may show you our ads on other websites and apps. Google's use of this information is governed by the Google Privacy Policy. See How Google uses information from sites or apps that use its services.

Calls from ads

If you call us using a phone number shown in a Google ad, Google may record call details, such as your area code, the call's start time and duration and whether it connected, so it can report the call as a conversion. That happens on Google's side, not on this website, under Google's policies. Any call tracking on this website itself would run through the Google tag, and so only after Yes.

More ways to control Google ads

• Manage or turn off personalized Google ads in Google Ads Settings (My Ad Center).
• Opt out of personalized ads from many participating companies at aboutads.info and thenai.org.

How we use your information

• To respond to your enquiry and arrange an on-site assessment.
• To prepare and discuss a quote or scope of work, and to carry out and manage work you engage us for.
• To contact you about your enquiry or project by phone, text or email.
• To keep the website secure, prevent spam and abuse, and fix technical problems.
• Only if you choose Yes: to understand in aggregate how the website is used, and to measure and improve our advertising.
• To keep records needed for business, tax, insurance, warranty and legal purposes, and to comply with the law.

How we share information

We share personal information only as described here. These service providers process information for us:

• Formspree: receives quote form submissions, stores them in our account and emails them to us (Formspree privacy policy).
• Cloudflare: delivers and protects the website and provides Turnstile. Web Analytics runs only after Yes. Cloudflare processes IP addresses and request data to provide these services (Cloudflare privacy policy, Turnstile privacy addendum).
• Akamai (Linode): hosts our web server (Akamai privacy statement).
• Google: advertising measurement, only after Yes, as described in Advertising and Google Ads.
• Email, phone and business software providers that we use to send and receive email, calls and texts and to keep business records.

We may also share information:

• With subcontractors and suppliers working on your project, limited to what they need.
• With professional advisers, such as accountants, insurers and lawyers, where needed.
• When required by law or legal process, or to protect the rights, property or safety of our customers, our business or others.
• In connection with a sale, merger or reorganization of our business. We will require the buyer to honor this policy for the information it receives.

No selling, and no ad “sharing” without your Yes

We do not sell your personal information. We do not let advertising partners collect information through this website for cross-context behavioral (“targeted”) advertising unless you choose Yes. Some state privacy laws call that “sharing” or “targeted advertising”. You can opt out at any time by choosing No under “Privacy preferences”.

Phone calls and text messages

If you give us your phone number, we will call or text you about your enquiry or project. We will not send you marketing text messages unless you have agreed to receive them, and you can reply STOP to any text to stop receiving them or HELP for help. Message frequency varies. Message and data rates may apply. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent are excluded from all sharing described in this policy and will not be shared with any third parties.

How long we keep information

• Enquiries that do not become projects: kept while they are useful for following up with you, then deleted.
• Customer and project records: kept as long as needed for warranty, insurance, tax and legal obligations, usually several years after the work is finished.
• Web server logs: deleted automatically after about 14 days.
• Your consent choice: the tracking_consent cookie expires after 180 days.
• Formspree, Cloudflare and Google: keep information according to their own retention policies, linked above.

Security

The website is served only over encrypted HTTPS connections. We take reasonable administrative, technical and physical measures to protect the information we hold. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If a breach affects your personal information, we will notify you where the law requires it.

Your choices and rights

Whatever state you live in, including Florida, you can ask us to:

• Tell you what personal information we hold about you and give you a copy.
• Correct information that is inaccurate.
• Delete your information, unless we need to keep it for legal, tax, warranty or insurance reasons.
• Opt out of targeted advertising and of any “sharing” for advertising. On this website, choose No under “Privacy preferences”; it takes effect immediately.
• Stop sending you any non-essential messages.

To make a request, contact us using the details below. We may need to confirm your identity first, and we will respond within 45 days. You may use an authorized agent to make a request for you. We will not discriminate against you for exercising these rights. If we decline a request, we will tell you why, and you may ask us to reconsider by replying to our decision.

Do Not Track and Global Privacy Control

Some browsers send “Do Not Track” or Global Privacy Control (GPC) signals. This website does not need to read them: optional analytics and advertising tools never load unless you click “Yes, accept tracking”, whatever signals your browser sends. With no click, tracking stays off.

Visitors from the EEA, UK and Switzerland

This website is intended for visitors in the United States. If you visit from the European Economic Area, the UK or Switzerland, the same rules apply. Optional cookies and similar technologies are used only with your consent (Yes), which you can withdraw at any time under “Privacy preferences”. Information needed to run and secure the website, and to answer an enquiry you send us, is processed so we can provide what you asked for. You can contact us about the rights described above. You may also complain to your local data protection authority.

Children's privacy

The website is intended for adult homeowners and is not directed at children. We do not knowingly collect personal information from children under 13, and we do not knowingly sell or share the personal information of anyone under 16. If you believe a child has given us personal information, contact us and we will delete it.

Where we operate

We serve customers in South Florida. Information you provide is processed and stored in the United States.

Links to other websites

The website links to other sites, such as Google Maps and our New Jersey operation's website. Opening those links takes you to sites with their own privacy policies and cookie practices; this policy does not cover them.

Changes to this policy

We may update this policy, for example when we change the tools we use. We will post the updated policy here and change the “Last updated” date at the top. If a change adds a new kind of optional tracking, it will still run only after you choose Yes. If we make a significant change to how we use information we already hold, we will take reasonable steps to let you know.

Contact us

For questions about this policy or to make a privacy request, contact:
Water & Stone Pools and Masonry Miami
2200 North Commerce Parkway, Weston, FL 33326
Phone: (786) 945-1399
Email: steven@waterandstonepools.com